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Workshop: Build Your Author Brand with Alicia Boemi

  • Sun, January 10, 2027
  • Sun, January 31, 2027
  • 4 sessions
  • Sun, January 10, 2027, 1:00 PM 2:00 PM (CST)
  • Sun, January 17, 2027, 1:00 PM 2:00 PM (CST)
  • Sun, January 24, 2027, 1:00 PM 2:00 PM (CST)
  • Sun, January 31, 2027, 1:00 PM 2:00 PM (CST)
  • 17

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Week 1: Discover Your Author Identity

  • Defining your mission, values, and voice
  • Who are your ideal readers?
  • What makes your work uniquely yours?

Week 2: Craft Your Author Story

  • Writing a compelling author bio
  • Developing your brand message
  • Telling your personal story without oversharing

Week 3: Create a Consistent Brand

  • Visual identity basics
  • Website essentials (and website platforms to choose from)
  • Brand consistency across books, newsletters, and events

Week 4: Build a Long-Term Career

  • Thinking beyond your first book
  • Speaking, bookstore events, school visits, and partnerships
  • Creating an actionable one-year brand plan


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